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Dear Chatbot, It's Not You, It's Me

In the world of digital marketing, chatbots are essential for speeding up processes, improving how we serve our customers, and more
April 28, 2024

Dear Chatbot, It's Not You, It's Me

In the world of digital marketing, chatbots are essential for speeding up processes, improving how we serve our customers, and making our advertising campaigns more effective. However, even experts can stumble when creating these virtual assistants. This post is for all the Latino marketers who want to make amazing chatbots, avoiding those small mistakes that can make a big difference.

  1. When to Use Rules and When to Use AI?The big dilemma when making a chatbot is deciding whether to use fixed rules or give it the power of AI to make it more flexible. This is super important because not all users are going to follow instructions to the letter. The difference between a "Hello, Wendy" and a "Hello, my name is Wendy" might seem small, but it teaches us a lot about personalising conversations.

If you know your audience prefers to get straight to the point, a rule-based system might be enough. But if you expect all kinds of questions and need your bot to understand and respond in a more human way, then AI is your friend.

  1. Don’t Overload It with InformationA common mistake is wanting to load the bot with too much information from the start. This not only makes it confusing but also complicates finding and fixing issues. The solution is simple: go step by step. This way, you can make sure that each part works well before moving forward. This makes everything clearer for both you and the user.
  2. Be Clear in Your InstructionsSometimes we forget that we are talking to a bot and not a person. Using words like "always" can confuse it, as in "always ask for contact details," when we really mean "make sure to have the contact details." Being specific is vital to avoid misunderstandings.
  3. If It Doesn’t Understand, It Should Ask for HelpIf the bot doesn't catch something or doesn't have the info, it should know how to apologize and offer alternatives. Something like "I'm sorry, I didn't understand. Can I help you with something else?" shows empathy and keeps the conversation flowing.
  4. The User Is What MattersThe bot should be easy and useful for the user, not the developer. If people say they don’t know how to use it, it’s our job to make it simpler. Listening and applying their feedback is key to improvement.
  5. Use Calls to Action WiselyCalls to action are perfect for guiding the user through the different stages. For example, after prequalifying someone, the bot could ask if they are ready for the next step. This keeps the user engaged and facilitates the process.

ConclusionCreating a successful chatbot on chatbotBuilder.ai goes beyond using the latest technology; it's about truly connecting with users and making their lives easier. We’ve seen that the most important thing is to keep things simple, clear, and always be ready to listen and improve. If something isn’t going well, it’s an opportunity to learn and do better.

For all of us creating chatbots, the message is clear: listen, learn, and don’t be afraid to try new things. Our chatbots must reflect our commitment to helping and satisfying our users. In the end, what we seek is to make the digital experience as human and valuable as possible.

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